Let’s be real, running ads long-term doesn’t mean “set and forget.” In fact, one of the biggest mistakes I see when business owners start scaling is this:

They stop updating their content.

But here’s the truth: even the best-performing creative will eventually lose its spark. Why? Because of creative fatigue.

Think about the last time you saw the same ad over and over on Facebook or Instagram. The first time, it might’ve caught your attention. The second time? Maybe you hovered for a second. But by the fifth time? You probably scrolled right past without even registering it.

That’s creative fatigue in action.

Our Brains Are Wired for Novelty

Humans are incredible at filtering out repetitive noise. With content hitting us from every direction—TikTok, Reels, YouTube, Stories, it’s no wonder our attention spans are shrinking.

A few years ago, your brain might’ve stopped on an ad in seconds. Now? It takes four times as long for us to even notice something that interests us. And that’s because our brains are now conditioned to crave fresh, engaging, and highly creative content.

Businesses That Keep Winning With Ads Are Doing This One Thing…

They’re not sitting back. They’re staying curious, reading their data, and tweaking their creative regularly.

They don’t wait for their ads to tank before refreshing content, they actively test new visuals, headlines, and messaging to keep their audience engaged and their brand front of mind.

How to Spot When Your Creative Needs Updating

Here are a few signs it’s time to switch things up:

• 🚩 Low Reach compared to your other creatives

• 🚩 Low CTR (Click Through Rate)

• 🚩 Low Link Clicks, even if impressions are high

• 🚩 Unclear Message – the offer isn’t instantly understood

When your creative underperforms, it doesn’t always mean your offer isn’t working. Sometimes it’s just about how you’re saying it.

Want to Know How Your Ads Stack Up?

If you’re not sure whether your creative is helping or hurting your campaigns, let’s take a look together.

Book a 1:1 Ads Training Session with me, and we’ll break down your current campaigns, spot what’s working, and create a content game plan that helps your ads stay fresh, engaging, and converting.

👉 Click here to book your 1:1 Ads Training Session