Why Your Customers Need to See You Everywhere (And How to Make It Happen)

Think your ideal clients are only in one place? Think again! Today's customer journey zigzags across platforms like a pinball machine. Here's what our data shows about modern buying behaviour:

• 76% of consumers switch between devices to complete a purchase

• The average person needs 8+ touchpoints before making a decision

• Your dream clients are active on 4+ social platforms daily

This is why smart businesses are shifting from single-channel to omnichannel paid advertising. Here's your action plan:

1. Start with a strong Meta Ads foundation

Start by building your foundation with Meta Ads, which gives you access to the largest and most diverse audience pool available. The platform's sophisticated targeting allows you to create custom audiences from people who've already visited your website, showing real interest in your offerings.

You can then leverage Meta's AI to build lookalike audiences that mirror your best customers' characteristics. By utilizing both Facebook and Instagram placements, you'll capture attention across different user behaviours, from Instagram's visually-driven browsers to Facebook's broader demographic mix.

2. Layer in Google Ads

Once your Meta presence is established, introduce Google Ads to capture high-intent traffic from people actively searching for solutions like yours. The Google Display Network keeps your brand visible across millions of websites, while Discovery campaigns extend your reach through Gmail, YouTube, and Google's Discover feed. This combination ensures you're present for both active searchers and passive browsers, creating multiple touchpoints in your customer's journey.

3. Add supporting channels based on your audience

Finally, strategically add supporting channels that align with your specific audience demographics. LinkedIn provides unparalleled access to professional decision makers, making it ideal for B2B marketing. TikTok offers a direct line to younger audiences through short form video content that drives engagement and sharing. YouTube serves as your platform for in-depth educational content, perfect for building trust through detailed demonstrations and thought leadership. Each platform serves a unique purpose in your overall strategy, working together to create a comprehensive digital presence.

Remember to keep consistent messaging across all platforms but adapt the format to each channel's strengths. What works on Facebook won't necessarily work on LinkedIn!

🔑 Key to Success: Start with 2 core platforms and master them before expanding. It's better to be excellent on two channels than mediocre on five.